CareCredit Launches Proprietary Digital Card Technology
CareCredit, a health credit card that can be used as a financing option for certain expenses not covered by insurance or to bridge payment when desired care exceeds insurance coverage, introduces a digital card, enabling mobile payment functionality for all CareCredit cardholders and providers. Developed to address the rise in mobile engagement by CareCredit customers–unique visitors to the CareCredit mobile website are up 59% year-over-year–this latest offering continues a commitment to provide secure mobile payment options for whichever digital wallet customers and providers choose.
The digital card, successfully piloted in 2014 with a number of parent company Synchrony Financial retail partners, allows cardholders to access a digital version of their CareCredit healthcare credit card on their mobile device, eliminating the need to bring their card with them at the time of care. This is particularly convenient for existing CareCredit cardholders who account for nearly half of all CareCredit purchase volume. The digital card is seamlessly integrated into CareCredit’s existing mobile servicing site, which allows cardholders to easily service their accounts on mobile devices.
The digital card is device agnostic and does not require any new hardware or mobile application download, providing flexibility and ease-of-payment through any accepted mobile wallet or existing point of sale method. The digital card establishes a secure customer enrollment and authentication process and offers a unique mobile device provisioning through the “add to home screen” feature. After the initial setup, the digital card is accessible by simply entering a PIN chosen during the enrollment process.
“We are committed to offering cutting-edge digital capabilities to consumers and providers with the mobile account management and payment solutions they seek,” says Dave Fasoli, CEO of CareCredit, in a release. “These ongoing enhancements represent the next phase in CareCredit’s mobile strategy and are an important factor behind our impressive satisfaction ratings in the industry.”