White Papers

In the not-too-distant past, branding and search marketing were often treated as mutually exclusive business marketing endeavors—where business brand planning, marketing, and management efforts were rarely influenced by search marketing interests or needs.
SleepMapper is a mobile application and website that employs theoretically-driven and empirically-tested interventions designed to improve adherence to PAP therapy. Details are available in the white paper.
EngagementSolution Emmi
This white paper explains how two sleep centers utilized engagement technology to prepare patients, encourage attendance, and increase use of CPAP therapy.